Monthly Archives: February 2013

Introduction to Marketing – Understanding Customers

Hello All Here is the presentation for this topic plus some further reading for you to have a look at Understanding Customers1 + Consumer Market Influences Regards don

Posted in Course Notes | Leave a comment

Introduction to Marketing – Strategy

Hello all Attached is presentation for Strategy lecture. Plus some additional reading if you want to go beyond the Kotler text Strategy Development Marketing, Planning And Strategy Regards don  

Posted in Course Notes | Leave a comment

BUS 211

HAUT-2012-13-BUS-211-Mgr Econ-MIP.v3 Welcome to Managerial Economics BUS 211.  Here is an Outline of the Module which the lecturer and tutors will be following. Please note that there is one formal assessment – the final examination. But success in the final … Continue reading

Posted in Academic Notices | Leave a comment

BUS 211 PPT

Chap014Chap008Chap011 Chap012 Chap013 Chap015 Chap016 Chap009 Chap007Chap004 Chap005 Chap006Chap002Chap001Chap003

Posted in Academic Notices | Leave a comment

Introduction to Marketing

Presentations for lectures 1 and 2 are attached Regards don Intro1

Posted in Course Notes | Leave a comment

Introduction – Marketing Concept

Presentations for lectures 1 and 2 are attached don

Posted in Academic Notices | Leave a comment